Donald Trump Adds Snapchat to His Social Media Arsenal

Trump, the new president of the United States, took to Snapchat to share two videos of his drive from the White House to the inauguration ceremony. Trump's account is categorized as an official story, meaning that the account is verified by Snapchat. It also means he receives a special emoji next to his name. While presidential candidates and other politicians opted for the American flag, Trump's account has a flying money sign (Burgess, 2017). 

Since winning the election, thousands of people took to the streets to protest at a vicious upsurge in racist, sexist and homophobic incidents across the country since his election win. Recently, after months of talk during the presidential campaign and in the lead up to his inauguration, Donald Trump appears set to take action on his promises to build a wall on the US-Mexico border and to expel immigrants in the US illegally (Burgess, 2017).

References: 

Burgess, O. (2017, January 17). Brace Yourself: Donald Trump is Now on Snapchat Too. Retrieved January 29, 2017, from http://www.complex.com/life/2017/01/donald-trump-joins-snapchat

Antonio Brown Streams Mike Tomlin's Postgame Speech via Facebook Live

Antonio Brown gave fans an inside look of what is discussed in a NFL locker room after a huge win against the Chiefs to reach the AFC Championship game. Brown captured dancing teammates and a speech by Steelers Head Coach Mike Tomlin. The Facebook Live video had more than 1.1 million views and 20,000 shares before it was deleted according to NFL.com

In my opinion, professional athletes are accustom to being in the spotlight and judged for every decision they make on and off the playing field/court. If you turn on the news or scroll through social media you will find something, either good or bad regarding a professional athlete. These platforms allow athletes the chance to make an impact on societal and cultural issues. Athletes can reach and engage a must larger audience by using their fame and the spotlight they receive on a daily basis but they just have to make sure they are using their fame and exposure in a positive light.

Antonio Brown, apologized for posting the video stating "I let my emotions and genuine excitement get the best of me, and I wanted to share that moment with our fans," Brown said on his Twitter account. "It was wrong of me to do, against team and NFL policy, and I have apologized to Coach Tomlin and my teammates for my actions.

Why Social Media Drives Sports

As an expert in the field, Jason Stein talks about the role of social media in professional sports 

(USA Today Sports).